8 May 2014

Millennials and Festivals: A How-To for Brands

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Millennials and Festivals: A How-To for Brands

Want to reach the elusive Millennial in a meaningful way? Follow the music. Music festivals, like Coachella, Summerfest and Ultra are a few of the most coveted experiences in hearts of many YAYA consumers. These events are breeding grounds for this experiential audience, who flock to escape their reality for a weekend or two inside the festival gates. Attendance at […]

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8 May 2014

3 Reasons Why the YAYA Market Seeks Anonymity

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3 Reasons Why the YAYA Market Seeks Anonymity

It is no secret that Millennials spend a huge part of their life online. In fact, comScore reports Millennials spent 96 hours online (the equivalent of four consecutive days) last November. A significant portion of that time was spent on social media. This trend leaves many in the 18-24-year old youth and young adult (YAYA) market seeking […]

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2 Feb 2014

4 Reasons Why Subscription Commerce is for the YAYA Market

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4 Reasons Why Subscription Commerce is for the YAYA Market

Birchbox CEO Katia Beauchamp insists her pretty subscription box scheme is more than just trendy cosmetic marketing. Beauchamp believes she’s burgeoning a new type of business all together –  called “discovery commerce.” Birchbox isn’t the only one cashing in on this commerce explosion, either. Subscription Commerce, or “SubCom,” as it’s affectionately dubbed by supporters, has seen […]

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2 Feb 2014

3D Printing: The Future of DIY & Entrepreneurial Millennials

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3D Printing: The Future of DIY & Entrepreneurial Millennials

I am a self-pronounced technology nerd  – and until recently, it didn’t strike me that I’m not at all alone in my obsession. In fact, my nerdisms could be blamed on my generation. I recently attended Barkley’s Share.Like.Buy Conference in Kansas City and was intrigued to discover that Millennials are 2.5 times more likely to adopt new […]

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13 Jan 2014

How Google Glass Will Change the World

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How Google Glass Will Change the World

 We were born into using social media – and now 75 percent of Millennials live within the confines of social mediums. The pioneering of our generation’s next monumental technological advance, Google Glass, and the revolution of “human media” is burgeoning. This phenomenon, dubbed by Emmy-winning journalist Sarah Hill, “goes beyond text-based social media posts by utilizing face-to-face […]

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